Welcome to the Extreme Cowboy Association

We are excited about 2013 and the many fun filled and exciting Extreme Cowboy Racing events that are on the schedule. The formation of EXCA has been an thrilling and challenging adventure! Many people have worked tirelessly to create an association that you will be proud to tell your friends about.


This is the latest issue of your monthly newsletter, The Brave Horse.


You will receive it each month electronically around the middle of the month. The Brave Horse will be full of interesting stories, EXCA event results, point standings, human interest stories about EXCA members and Tips and Tales from our founder, Craig Cameron. We encourage you to communicate your suggestions for stories and ideas that will make The Brave Horse fun, better and more informative. The Brave Horse the best newsletter in the equine world.


Please forward your ideas and suggestions to Frank Turben at




Craig mm photo
Photo By: Marilyn Merrick


Words of wisdom for the horse-wise.

  • Smart riding is making sure you can ride tomorrow.
  • Deposit your ego before you enter the corral.
  • If you don't remember anything else, remember to go slowly.
  • Your goal is to make the horse more relaxed than when you started.
  • The horse seeks the level of the rider.
  • A good horseman knows when to quit.
  • Don't forget the resting spot; that's where the horse relaxes and becomes gentle.
  • To control the hindquarters is to control the horse's engine.
  • Great horsemanship takes time.
  • Correction is good, but encouragement is better.
  • Hindsight is 20/20. Foresight is priceless.
  • Patience is waiting without worry.
  • Experience can sometimes be a tough teacher.
  • I've never seen a horse that was too tired to buck.
  • A good horse is like a good man. Turn him loose, and let him work.
  • No man stands taller than when he sits on the back of a horse.
  • If you can't change, then you can't grow. If you can't grow, then you can't be your best.
  • Habit - easiest thing to make, hardest to break.
  • Green on green makes black and blue.
  • The way you ride today constitutes the kind of horse you'll ride tomorrow.
  • If a horse is scared, get off and show him the way. That's part of making a horse strong where he's weak and brave when he's afraid.

Excerpt from: RIDE SMART by Craig Cameron with Kathy Swan. Published by Western Horseman.

In This Issue
Craig Cameron Tools of the Trade
Sponsorship Opportunities
Cowboy's Clinician by Ty Murray
EXCA Horse Hall of Fame: Dun It For Money's Story
Ask the Judge
Thank You 2012 World Sponsors
World 2012 Memories
Craig Cameron Collection
Click on logo above to take you to Craig's collection. These are the tools & equipment he uses everyday. They will help you to Ride Smart and achieve success in any discipline you choose.
Especially Extreme Cowboy Racing!
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Contact Us

EXCA Texas Headquarters


Phone: (254) 728-3082

Fax: (254) 728-3081




Written by Ty Murray, seven time World Champion All-Around PRCA Cowboy


Since you've picked up this book, we probably share a common passion - a love of horses. I've loved horse my whole life. I think they're perfect animals and I've spent my entire life on their backs. Since I've retired from rough-stock riding, I've had more time to pursue my goal of becoming a better horseman. I've also been lucky enough to live just 15 minutes away from a world-class hand -Craig Cameron.


I met Craig 10 years ago while we were both working cows on a north Texas ranch. There are several things that impressed me about Craig then, and they still do today. He has a genuine love and compassion for horses. He respects them enough to try to see things through their eyes. It's amazing to see how much a horse will give you when you work from and understanding of how the horse perceives and experiences the world around him. Craig always tries to better understand a horse's point of view so he can communicate with him in a way he easily understands. No fighting or confusion.


Another of Craig's great traits: as masterful and adept as Craig is at his craft, he's always open to learning more. He doesn't have a big ego that's fooled him into believing he's "arrived" at a training formula. This is a valuable quality to possess if you want to be great at anything.


Not only is Craig a great horseman, he's also great at teaching people to become horsemen, which is an art in itself.


I've really enjoyed all the time I've spent with Craig, and all he's shared with me. He's one "helluva" cowboy and an even better person.


If you want to learn how to better communicate with your horse, then you'll love this book.


Purchase Craig's Ride Smart Book

Dun It For Money
EXCA Horse Hall of Fame
Dun It For Money - His Story

Bill Cameron first laid eyes on Dun It For Money as a yearling where he was in a pen with other colts. Bill, knowing he was too expensive for him, purchased another colt who turned out to be a champion. Bill could not get him out of his mind. As a three year old, he was then sent to the NRHA Futurity where he placed in the finals.


The following Spring Dun It For Money was shown at the Olympic Trials in Burbank. Bill sat in the stands with the owner as they watched a hot mad stallion stop and refuse to go any more. The rider threw his hands up in the air and rode out of the arena. The owner ran over and grabbed Dun It For Money from the trainer.


Bill did not see him again for 6 months and Bill still could not get him out of his mind. When Dun It For Money went up for sale, Bill sent for him. At the time that he arrived at Bill's ranch, he was upset at the world and came out of the trailer on his hind legs rearing and striking. At that moment, Bill decided that Dun It For Money wasn't ever going to leave his side. You see, both were at a very similar stage in their lives and when they looked each other in the eye, there was a silent understanding.


With a month of horse trading and negotiating, Bill was able to purchase Dun It For Money. This was the most incredible moment in Bill's life. Bill led him down to his arena and with eager anticipation Bill mounted him. Dun It For Money promptly reached around and grabbed Bill's leg with his mouth and took him to the ground. Bill pulled his head around, got him up, and got back on. Away they went on their first trail ride together. Bill made him a promise that he would not ever work him or train him in an arena again because of Dun It For Money's bad experiences. He blossomed very quickly and never once did he show any signs of quitting or getting mad!


The following summer Bill decided to enter him in the prestigious Santa Barbara Fiesta Rodeo and Stock Horse show him in Open Reining. They won it! Bill then entered him in the Monterey National Horse Show Open and again they took the championship title. Bill and Dun It For Money moved to Rosamond, CA where they occasionally showed at the local level. Not wanting to do reining with Dun It anymore they just played around roping , team penning, and working cattle. When Dun It For Money turned 15 years old, Bill decided to semi retire him to occasional trail rides only. Dun It For Money was not happy and grew over time to become mad and resentful over non use.


The Extreme Cowboy Association "EXCA" Racing finals just three days away, Bill decided to pull him out of his pen and try him on obstacles. To Bill's surprise he loved it! In this first EXCA race, Dun It For Money had to jump, drag logs, and go over teeter bridges for the first time because Bill had not had a chance to introduce him to them. Dun It did not refuse one obstacle! They placed 4th in the Regional Championship with only 3 days preparation. Their first run video is the most posted and viewed globally and still is the favorite. See Run


Three weeks later Bill took Dun It For Money to the Vaquero Days EXCA race in Desconso, CA where they won the Pro title. A few months later Bill took him to the EXCA World Championship where they made finals and put on the first match race against Lee Hart.

See Run


The Equine Affaire EXCA race was a couple months later where they placed 3rd against California's toughest competition. See Run


Soon after they competed at the California Cowboy Racers EXCA event and they won it! This was his last race. Shortly afterwards, on May 24, 2011 at approximately 2:43 pm, Dun It For Money had a heart attack while breeding a mare and died in Bill's arms.


His legacy lives on through Dun It Colt 45, Laredo, La Cody Dun It, Dun It With Reiki, and Dun It Docavanna; all of which Bill's owns.


In Craig Cameron's words, "They were unstoppable"; and on November 4, 2012, Dun It For Money was the first horse inducted into the EXCA Horse Hall of Fame where he stands alone.


Dun It For Money with Bill Cameron La Pomona Equine Affaire 2011
Dun It For Money & Bill Cameron
Pomona Equine Affaire EXCA Race 2011

His last EXCA competition
California Cowboy Racers 2011

















Bill Cameron
Photo by Andrea Kaus

Ask the Judge:


Question: What determines a great EXCA Course. Part 1 of 3


The first consideration would be the arena and the condition of the ground. The ground must be suitable for running and stopping, free of holes and rocks. A good size area could be 200' x 400' or an arena 150' x 300' will also work. Make sure the arena perimeter has good footing for free rides. There should be some kind of dust control or access to water. Often times one can quickly dig a ditch or two for a water crossing or use of the arena access dirt to create mounds to ride around. Sometimes this is not possible indoors. It always adds to a show when there are cattle. However, it is possible to have a successful show without ditches, mounds, and cattle.


When I am thinking about what obstacles to choose, I know there certain ones that always challenge the riders no matter how much the riders practice. The first three obstacles that come to mind are a gate, the side-pass, and a back-thru. There are many variations of these obstacles for different looks and variety. The next three obstacles could be jumps, bridges, curtains and roping. The daisy chain and pin wheel really show how much dressage and collection one has. The ground tie, lead your horse, and rope drag also show a solid ranch horse. I like to see obstacles that a cowboy might encounter on a ranch. It is also very important to have an order of obstacles that flow together. The water box seems to always be a deal breaker, so I save it for the final go. You can make a show very exciting and speed it up and save hours if you start with a free ride and finish with a free ride.


Next month we will look at different patterns and strategies for setting up the course in Part 2 of 3.


- - - Bill Cameron

Thank You 2012 World Sponsors
World Title Sponsor Harmony Farms Banner
Chuckwagon Steakhouse 2012 Sponsor



Focus Media 2012 World Sponsor




Storms Hamburgers 2012 World Sponsor

Photos by Diane Cherney "FOCUSMedia"


Circle T Resort, Hamilton, TX
World 2012 Circle T murral

World 2012 Circle T alamo

World 2012 Circle T Cafe
World 2012 Go Round uckle
Congratulations to Our Division Go Round Winners
World 2012 Shoot Out Buckle
Congratulations Craig Cameron Shoot Out Winner Alyssa Plackemeier
World 2012 Futurity Buckle
Congratulations to Our Futurity Winner Lee Hart
Congratulations to Our Mustang High Point Winner Joy Townsend

World 2012 judges stand
Judges Stand

World 2012 Horns
World 2012 cowboy curtain goats
Jim Ochs with Bruce Cameron
Flags Representing States and Nations Competing at EXCA World 2012

world 2012 mult jumps
Cullen Green: Rope Gate
World 2012 Pinwheel
World 2012 Squeeze box
Worlld 2012 Barrel jump
World 2012 Teetor bridge
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